Method 02
4Colors™ Method
A fabulous tool to improve behavioural skills by developing a flexible, authentic, empathetic and assertive communication style — used across all A-game Partner programmes.
Method 02
A fabulous tool to improve behavioural skills by developing a flexible, authentic, empathetic and assertive communication style — used across all A-game Partner programmes.
What is it?
The 4Colors™ method is deployed to thousands of trainees each year, in companies of all sizes and all sectors, who have understood the importance of putting "the human at the heart of the company".
Created 10 years ago, it is used across all pillars of the A-game Partner service offering — from leadership and sales to change management and executive coaching.
Understanding interactions between different personality styles helps you gain confidence and improve the way you communicate, manage, sell and work in a team.
Grounded in science
The 4Colors™ Compass is the educational representation of Jung and Marston's work on human behaviour. Like a real compass, it allows you to navigate the world of communication and identify the colour profile of the person you are engaged with.
The compass
Each direction of the compass represents a way of perceiving the world and reacting to it. Every person is a unique blend of all four — but with dominant tendencies.
▲ North — Red
The environment is perceived as hostile. Life appears hard or complex — fighting, getting the facts and producing high-quality work become important. Drivers: "Be strong" or "be perfect."
▶ East — Yellow
The realm of extraversion in a world of action. The environment needs to evolve fast to avoid boredom. It's all about action — status quo is not an option, even if it means starting over.
◀ West — Blue
The realm of introversion in a world of reaction. The world seems calmer and things change only if there is an absolute need. A lot of thought and planning goes into making sure change is necessary.
▼ South — Green
The environment is perceived as favourable. The focus is on feelings and relationship to others. Drivers: "Please people" or "be nice." Harmony and cooperation are central values.
Your profiles
The beauty and uniqueness of the 4Colors™ method: you don't receive a single label. You receive three distinct profiles that together paint a complete picture of your behavioural landscape.
Your own style at home, on weekends. It is your behavioural anchoring — who you are when no one is watching and no performance is required.
Your behavioural style when you adapt to your working environment — the style that meets others' expectations and the demands of your role.
Your discomfort zone — the style that characterises the type of personality or situations you find most challenging to deal with.
"If we are to grow, we must search deep inside ourselves."
— VoltaireSelf-awareness is a must in interpersonal communication. The 4Colors™ method provides precise analysis and useful tips in a simple and easy-to-understand format — immediately applicable in management, sales, coaching and teamwork.
Discover how it benefits you
Whether you want to improve communication, strengthen team dynamics, or develop a more flexible leadership style — the 4Colors™ method is a powerful starting point.